OUR STORY
Since 1995, an idea has begun to flourish
Ole Bohio was born from a simple truth: the clothes you wear should have meaning.
Luke, the founder, grew up straddling two worlds: the vibrant culture of Haiti and the fast-paced life of Savanette, a town in central Haiti.
In Haitian, the word Bohio means home. The origin. The place where it all begins. It is the traditional home, the first roof over your head, the foundation of who you are.
Having grown up in the diaspora for 10 years, Luke felt that something was missing in fashion. All brands sold clothes. But none sold a sense of belonging. No brand spoke to the child who navigated between two cultures, two languages, two identities every day, and who turned that complexity into strength.
Ole Bohio was created to fill that void.
WHAT WE STAND FOR
We don't make clothes for everyone. We make clothes for the ones who carry their roots wherever they go. The ones who know that style without substance is just fabric. The ones who understand that what you wear is an extension of who you are, not a costume, but a statement.
Every piece we design bridges two worlds: the timeless resilience of Haitian culture and the bold energy of modern streetwear. Minimalist on the surface. Deeply meaningful underneath. Just like the people who wear it.
CULTURE
OUR IMPACT — 10% FOR HAITI
This is not a marketing gimmick. This is a commitment.
We donate 10% of every single sale to local Haitian NGOs working on the ground, funding education for underprivileged children, reforestation of degraded land, food and health support programs, and cultural and artistic initiatives across the country.
When you buy an Ole Bohio piece, you're not just adding to your wardrobe. You're planting a tree. You're putting a child in school. You're keeping an artist creating. You're building something bigger than fashion.
Every purchase tells Haiti: we see you, we believe in you, and we're not going anywhere.
OUR CRAFT
We obsess over quality because you deserve clothes that last.
Our tees are cut from 305gsm heavyweight cotton, the kind you feel the moment you pick it up. Our hoodies are built with 320gsm cotton blends that hold their shape season after season. Every fabric, every stitch, every detail is chosen with intention.
We don't chase trends. We build foundations. Pieces you reach for without thinking. Pieces that get better with every wear. Pieces that become part of your story.
PEOPLE
THE NAME BEHIND THE PIECES
You'll notice our pieces carry names in Haitian Creole. Gade'l means "Look at them." Possible means exactly what you think, but it hits different when it comes from a nation that achieved the impossible. Weird is for those who've been called different their whole lives and finally realized that's their superpower.
Every name is a message. Every piece is a conversation.
Ole Bohio invites you to wear your story with intention,
to live with depth, and to move through the world with silent strength.
JOIN THE MOVEMENT
Ole Bohio is more than a brand. It's a tribe of people who believe that identity is not something you hide, it's something you wear.
We're building this for Haiti. We're building this for the diaspora. We're building this for anyone who's ever felt caught between worlds and decided to build their own.
Welcome home.
Luke, Founder of Ole Bohio
