Where Your Money Goes : Ole Bohio's Commitment to Haiti
When a brand says they "give back," you have every right to ask, "How much, to whom, and why?" Most brands bury the answer in fine print. We put it in our business model from day one.
Here is exactly what happens every time you buy from Ole Bohio.
The Commitment: 10% of Every Sale
Not 10% of profits — which can be manipulated through accounting. Not a percentage of one seasonal collection. 10% of every single sale, across every product, every day, no exceptions. That commitment is not a marketing strategy. It is the foundation this brand was built on.
Every purchase you make is a direct act of reinvestment. You are not just buying a piece of clothing. You are redirecting resources back into the culture that created this brand.
Where the 10% Goes
Every dollar we allocate goes directly to local Haitian NGOs working on the ground. No middlemen. No vague promises. Here is what we fund and why it matters.
Reforestation. Haiti has lost over 98% of its original forest cover. The consequences are devastating: soil erosion, flooding, loss of biodiversity, and agricultural decline. We fund tree-planting programs in degraded areas to restore the land and protect the communities that depend on it.
Education and access for the most vulnerable. We support programs that help children from underprivileged communities access school, covering supplies, uniforms, and fees that most families simply cannot afford. Because a child in a classroom is a child building a future.
Media, culture, and creative education. This is where our vision becomes something bigger. We fund programs that open doors for young Haitian men and women into the creative industries: scriptwriting, film production, audiovisual training, and media access. Because whoever controls the airwaves controls the narrative. And we believe our people deserve to control their own story.
Support for models, artists, and creatives. We help young men and women access the fashion and creative industries not just as consumers but as protagonists. We support local artists so they can create freely, without compromise. Because art created under pressure is never fully free.
Food security and basic health. Through partnerships with local organizations, we help fund food distribution and basic health services in underserved rural communities because no creative movement can grow on an empty stomach.
Why This Is Not Charity. It Is Strategy.
Charity gives. Strategy builds. What Ole Bohio is doing is not about pity; it is about power. The power to reclaim a culture that has been underrepresented, misrepresented, and exploited for too long.
Those who control the air control the frequencies. Those who control the frequencies control what people hear, see, and believe. We are building toward a world where Haiti controls its own frequencies through film, through music, through fashion, through the voices of its own people.
Every Ole Bohio piece is a small piece of that larger fight. The fight to take back the narrative. To give our culture a new form. To show our people that the battle is already engaged and that we are in it together.
The diaspora has always sent money home through remittances, through family support, and through quiet, unglamorous acts of love across borders. Ole Bohio formalizes that instinct and turns it into something visible, wearable, and collective.
Our Vision for the Future
We are building toward full transparency. A day when every Ole Bohio sale is traceable to a specific impact: this hoodie planted fifteen trees. This tee helped a young girl enroll in a film school in Port-au-Prince. This jacket funded a reforestation project in the Artibonite Valley.
We are not there yet. But we are building toward it, one sale, one piece, one act of cultural reinvestment at a time.
When you wear Ole Bohio, you wear a statement. Not just about where you come from. About where we are all going.
And that is something worth wearing. Shop Ayiti Edition
